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Youtube Ads
Every month, on average 1.5 billion users log into Youtube and spend 1 hour on watching videos. From this point of view, it is seen that Youtube is a competitor even to televisions. When all these are evaluated, it turns out that Youtube is an indispensable advertising tool.
Youtube, which is the most visited video website in the world, is getting more and more attention every day. According to a study conducted in 2015, the number of Youtube visitors reached 15 billion on a monthly basis. Researches reveal the importance of Youtube. Youtube, the second most searched platform after Google, enables advertisers to focus on this area. You will better understand the importance of Youtube ads thanks to our article, where we provide extensive information about Youtube ads, Youtube advertising models and advantages.
Youtube Advertising Models
The positive impact of YouTube video ads on target audiences has been proven. For this reason, brands that aim to grow in a short time have added Youtube ads to their marketing strategies.
Payment is made when your Youtube ads are watched. You are not paying YouTube for the first 30 seconds of the video. However, after 30 seconds, you are asked to pay as much as it is viewed. Therefore, if you give your most accurate message within the first 30 seconds, you will also reduce the cost of advertising. Our team of experts, who have developed themselves and received the necessary training, helps you to present the right message for your brand in the most effective way.
It is important to choose the advertising model suitable for your service and brand in order to make Youtube advertisements in the most correct way. It is very difficult for you to take the right step on your own. Therefore, it is necessary to work with a successful team for the future of your brand. Our team works on this subject day and night, signing professional services.
The following information will be given about the advertising models we use while promoting your company's product and service through Youtube ads. In the light of this information, if you want to leave your competitors behind, you can contact us at any time.
Analysis
The website and page analysis of the customer should be done before starting the Youtube advertisements. The advertisement models to be released are determined in accordance with the analyzes and customer expectations. Visual, text and video are created by us or requested from the customer to use in the determined youtube ad models. YouTube ad models created are released after approval.
Optimization
In the first stage of the advertising process, in line with the information received from the customer, targeting is made in many criteria such as location, age, gender, interests. In order to get better performance from their advertisements, optimization should be done at 3 to 7 day intervals. In the optimization process, detailed optimization work is carried out according to the performance received from the advertisements. It is aimed to reach the right audience by determining the right audience, age range, gender and region. The process continues with the closing of advertising models that increase the cost or opening new advertising models.
Reporting
The right youtube campaigns are designed in accordance with whatever target audience you base on. Ads are created to spend your budget efficiently without using irrelevant traffic or advanced techniques to reduce your number of impressions. Your target audience is analyzed well, youtube campaigns suitable for your site structure are designed. Youtube campaigns are created for each channel and site structure, and your budget is managed correctly.
Frequently Asked Questions
We wanted to answer some questions in your mind just before we started to work with Fiber Media and Youtube. We have compiled frequently asked questions from our customers for you to avoid wrong decisions during the advertising process.
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What are TrueView ads?
TrueView in-stream ads are video ad models that users can skip after the first 5 seconds. It can be shown before, inside or after the video the user is watching. TrueView (In-stream) videos can be shown on videos on video partner sites and apps on the Display Network, as well as YouTube watch pages.
It is charged when the user watches 30 seconds of the video, all videos shorter than 30 seconds, or interacts with your video. -
What are TrueView Video Discovery ads?
The side of YouTube videos is the ad model on the YouTube homepage on a YouTube search result or mobile devices that can be viewed only when users choose to watch the ad.
It is charged when users choose to watch the video by clicking on the video thumbnail. -
What are bumper ads?
Bumper ads are short video ads prepared to send your message to more people. In this ad model, the length of the video ad is 6 seconds. The user cannot watch the main video before the bumper advertisement ends.
It is charged depending on the impressions. Cost-per-thousand impressions (CPM) bidding is used. -
What are non-stream ads?
Non-stream ads are video ads that play on partner websites and apps and show only on mobile devices. Non-broadcast ads start playing with muted sound and the user will turn on the sound if he wants.
It is charged when the ad is shown for more than half the screen for 2 seconds and longer. It is charged with a viewable cost-per-thousand impressions (vCPM) bid.
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